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  <title>TrackingRunbook</title>
  <subtitle>GA4 and Google Tag Manager tutorials where every step is traced to Google's own documentation and every file is checked before it ships.</subtitle>
  <link href="https://trackingrunbook.com/feed.xml" rel="self"/>
  <link href="https://trackingrunbook.com/"/>
  <updated>2026-11-11T00:00:00-07:00</updated>
  <id>https://trackingrunbook.com/</id>

  <entry>
    <title>Install GA4 with Google Tag Manager: the Google tag, the first page_view, and the check that proves it works</title>
    <link href="https://trackingrunbook.com/guides/install-ga4-with-tag-manager/"/>
    <id>https://trackingrunbook.com/guides/install-ga4-with-tag-manager/</id>
    <updated>2026-11-11T00:00:00-07:00</updated>
    <summary>Set up GA4 through Tag Manager the way Google documents it: one Google tag on the Initialization trigger, no second page_view tag, verified in Tag Assistant Preview and published as a version. Ships with a ready-to-import container file.</summary>
  </entry>

  <entry>
    <title>Your GA4 purchase event never arrives: trace it with Tag Assistant and DebugView</title>
    <link href="https://trackingrunbook.com/guides/purchase-event-missing-debug/"/>
    <id>https://trackingrunbook.com/guides/purchase-event-missing-debug/</id>
    <updated>2026-11-11T00:00:00-07:00</updated>
    <summary>A purchase event that never shows in reports has four checkpoints: Tag Assistant Preview, DebugView, the Measurement ID, and the 24 to 48 hour report lag plus the custom dimension registration. Worked with Google's own example order: $72.05 across two items.</summary>
  </entry>
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